Invitation to Tender

Culture Strategy – Research Brief

Plymouth Culture will be leading the development of a Culture Strategy for the city of Plymouth. The current arts and culture strategy ‘Vital Spark’ was produced in 2009 and was intended to cover a period until 2020. The city has changed significantly in this time frame and a refreshed strategy is now necessary in order to outline the city’s ambition and define the role of arts and culture in driving forward transformational change. 

The Opportunity

We want to ensure that our decision making process is supported by reliable and up-to-date information so that we are making informed choices. We are looking to work with a researcher to collect, analyse and present data relating to the arts and culture sector so that we have a robust and shared narrative about the value and reach of the sector. 

Importantly, we want to look at data in terms of both economic and social impact. We are interested in audience reach and benchmarking Plymouth against other UK cities so that we can assess our current situation and agree ambitious targets for the future. 

Tender submissions

Please download the brief for full details and information on how to apply. Tender responses must be received via email to Hannah Harris ( by 5pm on Friday 27th March 2020. 

If you would like to discuss any aspect of the brief or the tender process in advance of submitting a response please do not hesitate to contact Hannah Harris, CEO Plymouth Culture on 07800850609 or via email to